Free AI landing page analyzerIs your landing
page
actually
landing?

A landing page audit is a structured review of how well a page turns visitors into signups or customers. It checks whether the offer is clear within a few seconds, whether the layout guides attention to one next step, whether the page feels trustworthy, and what friction stops people from converting. isitlanding runs this audit automatically and returns a score out of 100 with prioritized fixes.

Most landing pages underperform for a handful of reasons: visitors can't tell what you do or who it's for, the headline describes features instead of outcomes, there are too many competing calls to action, there's no proof that the product works, or the signup step asks for too much too early. An audit pinpoints which of these applies to your page so you fix the real problem instead of guessing.

Six categories: hero and value proposition, positioning and ICP, proof and trust, CTA and offer, flow and objections, and visual consistency. The hero and positioning carry the most weight, because if visitors can't tell what you do and whether it's for them, nothing further down the page gets read. Each category gets its own score, the evidence behind it, and a confidence level, and they roll up into an overall landing score out of 100.

Yes. The audit is free and you don't need an account. Paste a URL and the report starts generating immediately.

About 90 seconds. isitlanding loads your page, captures a screenshot, reads the copy and structure, and scores it with AI models against a fixed conversion rubric.

You can, but a chat answer depends heavily on how you prompt it and usually only sees the text you paste. isitlanding looks at the rendered page, including a screenshot of the layout, scores it against the same six categories every time so results are comparable between versions, and turns the findings into a prioritized fix list and suggested copy rewrites.

SEO audits and tools like Lighthouse measure how fast your page loads and how easy it is for search engines to index. isitlanding measures whether the people who arrive understand your offer, trust it, and know what to do next. You need both, but a fast page with an unclear message still won't convert.

Start with the priority fixes at the top of the report. They're ordered by expected impact, and clarity problems usually come first: if visitors don't understand what you do, nothing further down the page matters. Fix those, then re-run the audit to see how the score moves.

isitlanding is built by GarageExit, an AI-assisted brand strategy tool for first-time founders and indie makers. isitlanding tells you what's holding your landing page back; GarageExit helps you fix the root cause by defining your positioning and messaging before you write the page, name the product, or design it. If your audit flags clarity or differentiation issues, that's usually where to start.